A New Way with Words: Bringing Qualitative Research Findings to Action

The use of arts-based knowledge translation (KT) methods such as video remains underutilized in the research arena, despite the strong influence and reach of technology in society. This paper provides a detailed description of the process involved in producing a video as a novel KT strategy to respond to and address findings from our research on professional socialization experiences of physiotherapy students. Specifically, the video challenged dominant stereotypes regarding the profession by depicting the realities and rewards of modern physiotherapy practice. Using a guiding KT framework, this paper provides insight on how researchers can disseminate their study findings in an impactful way using multimedia. Creative outlets such as video and social media are innovative dissemination tools that enable KT to have a powerful and lasting impact.