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Effects of modified risk tobacco product claims on consumer comprehension and risk perceptions of IQOS

Bo Yang1, Zachary B Massey2, Lucy Popova3

  • 1Department of Communication, University of Arizona, Tucson, Arizona, USA.

Tobacco Control
|March 10, 2021
PubMed
Abstract

Keywords:
advertising and promotionharm reductionnicotine

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