Related Experiment Video
Updated: Nov 13, 2025

An Application for Pairing with Wearable Devices to Monitor Personal Health Status
Published on: February 3, 2022
Examining the antecedents and consequences of mobile travel app engagement
Zemin Tian1, Zhangyu Shi2, Qian Cheng1
1School of Tourism and Urban-rural Planning, Zhejiang Gongshang University, Hangzhou, Zhejiang, China.
Abstract:
How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app engagement and lead to purchase intention. A research model is established based on the Stimulus-Organism-Response (S-O-R) model and the model is tested by Partial Least Squares Path Modeling (PLS-PM). The results show that ease of use, compatibility, and UI attractiveness positively influence mobile travel app engagement, and in turn, affect purchase intention. Furthermore, a multi-group analysis shows that the attributes affecting mobile travel app engagement differ across different customer groups. This paper discusses some theoretical and practical implications.
Related Concept Videos
Schemas
Social Traps
Factors Influencing Attraction I: Proximity
Framing Effects
What is an Experiment?
Routes of Persuasion

