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Attitudinal factors associated with drink counting.

Leon Booth1,2, Michelle I Jongenelis3, Catherine Drane4

  • 1School of Psychology, Curtin University, Perth, Australia.

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|March 14, 2021
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Summary
This summary is machine-generated.

Counting drinks is a strategy to reduce alcohol consumption. Perceived personal relevance, ease of use, and effectiveness are key factors encouraging people to count their drinks.

Keywords:
alcohol drinkingattitudeharm reductionhealth promotionprotective behavioural strategy

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Area of Science:

  • Behavioral Science
  • Public Health
  • Psychology

Background:

  • 'Count your drinks' is a protective behavioral strategy (PBS) proven effective for reducing alcohol consumption.
  • While demographic factors influencing PBS use are known, attitudinal factors remain under-explored.
  • Understanding these attitudes is crucial for developing effective interventions.

Purpose of the Study:

  • To investigate the association between specific attitudinal factors and the frequency of using the 'Count your drinks' PBS.
  • To assess perceived ease of use, effectiveness, personal relevance, and believability as predictors of drink counting frequency.

Main Methods:

  • An online survey was administered to 683 Australian drinkers.
  • Data collected included demographics, alcohol consumption, drink counting frequency, and attitudes towards the 'Count your drinks' PBS.
  • Hierarchical regression analysis was employed to analyze the associations.

Main Results:

  • Attitudinal factors explained 28% of the variance in reported drink counting frequency.
  • Perceptions of personal relevance, ease of use, and effectiveness were significantly associated with how often individuals counted their drinks.
  • Believability was not found to be significantly associated with the frequency of enacting the strategy.

Conclusions:

  • Interventions promoting the 'Count your drinks' PBS should focus on enhancing perceptions of its personal relevance, ease of use, and effectiveness.
  • These attitudinal modifications are likely to increase the adoption and consistent use of drink counting strategies.