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Sustainable Behavior Change for Health Supported by Person-Tailored, Adaptive, Risk-Aware Digital Coaching in a
Nawi Ng1,2, Malin Eriksson3, Esteban Guerrero4
1Department of Epidemiology and Global Health, Faculty of Medicine, Umeå University, Umeå, Sweden.
The STAR-C program develops digital coaching to personalize cardiovascular disease (CVD) prevention strategies, aiming to reduce CVD mortality and health inequalities. This intervention supports behavioral change through tailored risk communication and social media engagement.
Area of Science:
- Public Health and Health Promotion
- Digital Health and Health Informatics
- Cardiovascular Disease Prevention
Background:
- The Västerbotten Intervention Programme (VIP) in Sweden effectively reduces cardiovascular disease (CVD) mortality through primary healthcare integration.
- Limited understanding exists on leveraging digital solutions for personalized risk communication to support behavioral change in CVD prevention.
- STAR-C addresses this gap by developing a digital platform for personalized coaching to prevent CVD.
Purpose of the Study:
- To develop and evaluate a technical platform for personalized digital coaching (STAR-C) to support behavioral change for cardiovascular disease (CVD) prevention.
- To investigate the impact of social environments and social media on health behaviors and information dissemination.
- To assess the cost-effectiveness and ethical implications of digital health interventions in CVD prevention.
Main Methods:
- A mixed-methods design across seven multidisciplinary projects, spanning two phases: formative intervention design/development (2019-2024) and implementation/evaluation.
- Phase 1 includes modeling health behavior trajectories, evaluating social network influences, and assessing social media's role in health promotion.
- Phase 2 focuses on implementing and evaluating the digital coaching program's effectiveness, cost-effectiveness, and ethical considerations.
Main Results:
- The formative phase will yield insights into health behaviors, social influences, and social media dynamics relevant to CVD prevention.
- The development phase will produce a user-centered, personalized digital coaching platform.
- The evaluation phase will assess the program's effectiveness in promoting behavioral change and disseminating health information.
Conclusions:
- STAR-C aims to bridge research and practice gaps in utilizing information technology for health promotion and non-communicable disease (NCD) prevention.
- The program seeks to reduce health inequalities by providing accessible, personalized CVD prevention strategies.
- Collaboration between Umeå University and Region Västerbotten ensures practical implementation and dissemination of findings.
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