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Deepfakes: Awareness, Concerns, and Platform Accountability.

Justin D Cochran1, Stuart A Napshin2

  • 1Department of Information Systems and Security, Coles College of Business, Kennesaw State University, Kennesaw, Georgia, USA.

Cyberpsychology, Behavior and Social Networking
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PubMed
Summary
This summary is machine-generated.

Awareness of deepfake technology varies with social media use. While concerns are high, humorous deepfakes and perceived individual responsibility lessen the demand for platform regulation, despite low confidence in technological solutions.

Keywords:
authenticitydeepfake videosidentification technologyplatform accountabilitysocial media

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Area of Science:

  • Social Sciences
  • Media Studies
  • Technology Ethics

Background:

  • Deepfake technology presents emerging challenges to information integrity and societal trust.
  • Understanding public perception of deepfakes is crucial for developing effective mitigation strategies.

Purpose of the Study:

  • To examine public awareness, concerns, and perceived platform responsibility regarding deepfake technology.
  • To identify factors influencing the perceived need for online platforms to regulate deepfakes.

Main Methods:

  • A 61-question survey was administered to 319 respondents.
  • Regression analysis was employed to model factors impacting perceived platform responsibility for deepfake regulation.

Main Results:

  • Deepfake awareness correlates with social media usage intensity and type.
  • Concerns about deepfakes are significant but not universally uniform.
  • Perceived platform responsibility is negatively impacted by the humorous aspects of deepfakes and a sense of individual accountability.

Conclusions:

  • Public confidence in technological solutions for deepfakes is low, yet there is a strong desire for platform-led identification technologies.
  • Findings have implications for social media users, platforms, developers, and policymakers in addressing deepfake risks.