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Shaping public opinion through the lens of agenda setting in rolling out COVID-19 vaccination program
Leslie M Medina1, Janette R Rodriguez2, Philip Joseph D Sarmiento3
1Assistant Professor, Communication and Languages Department, School of Arts and Sciences, Holy Angel University, Angeles City 2009, Philippines.
Abstract:
The Coronavirus disease 2019 (COVID-19) vaccination hesitancy is a concern that the world faces. The government and private sectors are initiating measures to address this problem. Media plays a crucial role in information and extensive dissemination. This paper highlights the role of the agenda setting platform in shaping public opinion on COVID-19 vaccination program. Massive information dissemination through media can be an effective tool in educating the public regarding the efficacy of anti-COVID 19 vaccines both for self-preservation and promotion of the common good.
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