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Aesthetic Preference for Glossy Materials: An Attempted Replication and Extension.

Paul J Silvia1, Rebekah M Rodriguez1, Katherine N Cotter2

  • 1Department of Psychology, University of North Carolina at Greensboro, P.O. Box 26170, Greensboro, NC 27402-6170, USA.

Behavioral Sciences (Basel, Switzerland)
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Summary

People generally prefer glossy images over matte ones, but this effect is small and not always significant. Individual differences in aesthetic appreciation, particularly Openness to Experience, significantly moderate this glossiness preference.

Keywords:
aestheticsartattractivenessevolutionary aestheticsglossreflectionshininess

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Area of Science:

  • Psychology
  • Aesthetics
  • Art Perception

Background:

  • The psychology of art and aesthetics investigates how low-level features influence aesthetic experiences.
  • Research indicates a preference for glossy, shiny surfaces over flat, matte ones.

Purpose of the Study:

  • To replicate and extend research on the attractiveness of images printed on glossy versus flat paper.
  • To investigate art expertise and Openness to Experience as potential moderators of the glossiness effect.

Main Methods:

  • 100 adults viewed landscape photographs printed on either high-gloss or matte paper.
  • Glossiness was manipulated between-participants, controlling for weight, color quality, and resolution.
  • Attractiveness ratings were collected and analyzed for main effects and moderation.

Main Results:

  • Weak evidence for replication: glossy images were rated slightly more attractive, but the effect was small and not statistically significant.
  • Attractiveness ratings were significantly moderated by the aesthetic appreciation facet of Openness to Experience.
  • Individuals with low aesthetic appreciation strongly preferred glossy images, while those with high aesthetic appreciation showed no preference.

Conclusions:

  • The classic glossiness effect was observed only in individuals with low aesthetic appreciation.
  • Methodological considerations are important for future research on visual aesthetics and material properties.