Related Experiment Video
Updated: Nov 10, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Social Feedback Valence Differentially Modulates the Reward Positivity, P300, and Late Positive Potential
Carter J Funkhouser1, Randy P Auerbach2,3, Autumn Kujawa4
1Department of Psychology, University of Illinois at Chicago.
This study found distinct neural responses to social feedback, with the reward positivity (RewP) differentiating between acceptance, rejection, and neutral evaluations. Higher rejection sensitivity correlated with reduced attention to social acceptance.
Area of Science:
- Neuroscience
- Social Psychology
- Cognitive Science
Background:
- Abnormal social and reward processing are linked to mental health disorders.
- Previous research primarily focused on monetary rewards and binary social feedback (acceptance/rejection).
- Social evaluations are often nuanced, including neutral or 'on the fence' feedback, which requires further investigation.
Purpose of the Study:
- To investigate neural responses (RewP, P300, LPP) to acceptance, rejection, and 'on the fence' social feedback.
- To explore the relationship between rejection sensitivity and neural processing of social feedback.
- To understand the neural mechanisms underlying the processing of ambiguous social evaluations.
Main Methods:
- Utilized electroencephalography (EEG) to measure event-related potentials (ERPs) in undergraduate students (n=45).
- Presented participants with acceptance, rejection, and 'on the fence' social feedback.
- Administered self-report measures of rejection sensitivity.
Main Results:
- The reward positivity (RewP) was most positive for acceptance, followed by rejection, and then 'on the fence' feedback.
- P300 amplitudes were highest for acceptance, with no difference between rejection and 'on the fence' feedback.
- Late Positive Potential (LPP) was reduced for rejection compared to acceptance and 'on the fence' feedback.
- Higher rejection sensitivity was associated with a blunted LPP to acceptance feedback.
Conclusions:
- Neural systems (RewP, P300, LPP) differentially process varying valences of social feedback, including ambiguous 'on the fence' evaluations.
- Individuals with high rejection sensitivity may show diminished attention and processing of social acceptance.
- These findings contribute to understanding the neural basis of social evaluation and its relation to psychological factors.
Related Concept Videos
Facial Feedback Hypothesis
The Influence of Affect on Cognition
Feedback Inhibition
Effects of feedback
Feedback significantly modifies the gain of a control system. The gain of a system without feedback is altered by a factor of one plus GH, where G represents...
Positive and Negative Feedback Loops
Root Loci for Positive-Feedback Systems
The construction rules for the root locus in positive feedback systems are similar to those in...

