Correlation Between Social Media Postings and Academic Citations of Hand Surgery Research Publications

The relationship between social media postings and academic citations of hand surgery research publications is not known. The objectives of this study were (1) to quantify adoption of social media for the dissemination of original research publications by 3 hand surgery journals, and (2) to determine the correlation between social media postings and academic citations in recent hand surgery research publications.

An Internet-based study was performed of all research articles from 3 hand surgery journals published from January 2018 to March 2019. A final sample of 472 original full-length scientific research articles was included. For each article, the total number of social media postings was determined using Twitter, as well as the number of tweets, number of retweets, number of tweets from an official outlet, and number of tweets from an author. The number of academic citations for each article was determined using Google Scholar.

Average number of academic citations per article was 3.9. Average number of social media posts per article was 3.2, which consisted of an average of 1.3 tweets and 1.9 retweets per article. The number of academic citations per article was weakly correlated with the number of social medial postings, the number of tweets, and the number of retweets. The number of tweets from an official outlet and from an author were weakly correlated with academic citation.

In the early adoption of social media for the dissemination of hand surgery research, there is a weak correlation between social media posting of hand surgery research and academic citation.

Future studies are needed to assess whether social media posting of hand surgery research results in academic citations at the longer time intervals necessary for research publication maturity.