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Exploring online search behavior for COVID-19 preventive measures: The Philippine case
Adrian Galido1, Jerina Jean Ecleo1, Atina Husnayain2,3
1Department of Information Technology, College of Computer Studies, MSU-Iligan Institute of Technology, Iligan, Philippines.
Plos One
|April 8, 2021
Summary
Public interest in COVID-19 prevention surged with rising cases. Google Trends data reveals public information needs on measures like face masks and handwashing, correlating with disease spread.
Area of Science:
- Public Health
- Epidemiology
- Information Science
Background:
- Nonpharmaceutical interventions are crucial for controlling COVID-19 transmission.
- Understanding public information-seeking behavior is vital for effective health communication.
Purpose of the Study:
- To explore information needs and seeking behaviors regarding COVID-19 preventive measures in the Philippines.
- To analyze search trends using Google Trends data from December 2019 to April 2020.
Main Methods:
- Utilized Google Trends to analyze search interests for COVID-19 and preventive measures (e.g., "face mask", "social distancing").
- Employed Spearman's correlation to assess relationships between daily COVID-19 cases, search terms, and preventive measure interests.
- Examined search queries for details on product types, usage, availability, and DIY alternatives.
Main Results:
- Search interest for COVID-19 terms increased significantly with confirmed cases, showing a strong positive correlation (rs = .788).
- Interests in "face mask," "hand sanitizer," and handwashing correlated more strongly with COVID-19 search terms.
- Interests in "cough etiquette," "social distancing," and "community quarantine" correlated more strongly with daily case numbers.
Conclusions:
- Google Trends is a valuable tool for monitoring public information needs during outbreaks.
- Public information needs include specifics on product use, availability, and DIY options.
- Tailored information delivery, including translated guidelines, is essential for public health messaging.
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