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Wellbeing and Aging in The Australian Women's Weekly magazine
Sara James1, Anne-Maree Sawyer1
1Sociology Program, School of Humanities and Social Sciences, La Trobe University, Melbourne, Australia.
Journal of Women & Aging
|April 14, 2021
Summary
This study explores how popular media shapes women's views on aging and wellbeing. It found positive representations of aging, emphasizing self-acceptance and social connections.
Area of Science:
- Sociology
- Media Studies
- Gerontology
Background:
- The rise of wellbeing trends in popular media influences societal norms.
- Understanding how media representations impact women's perceptions of aging is crucial.
Purpose of the Study:
- To analyze how wellbeing trends in popular media regulate women's bodies and selves.
- To examine norms of successful aging as portrayed in The Australian Women's Weekly (AWW).
Main Methods:
- Exploratory qualitative content analysis.
- Analysis of representations of wellbeing and aging in AWW magazine.
Main Results:
- Articles presented both self-care/responsibility and relational/social understandings of wellbeing.
- A largely positive view of aging experiences was found, linked to new opportunities and self-acceptance.
- Findings contrast with earlier analyses of the AWW.
Conclusions:
- Magazines reflect and reinforce social changes related to aging and wellbeing.
- Media representations contribute to shaping women's experiences and perceptions of aging.
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