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Enhancing suicide prevention outreach via mobile-enabled website design
Patrick D Slay1, Kristina W Castille1, Esther Hong1
1Psychological Health Center of Excellence, Defense Health Agency, Silver Spring, MD, USA.
A redesigned Real Warriors Campaign website, focusing on mobile access and usability, significantly increased engagement and help-seeking behaviors among service members at risk for suicide. This highlights the importance of mobile-first strategies in public health outreach.
Area of Science:
- Public Health
- Digital Health
- Mental Health Outreach
Background:
- Online outreach is crucial for connecting at-risk service members with suicide prevention resources.
- The Real Warriors Campaign website was redesigned to improve crisis resource accessibility and user engagement.
Purpose of the Study:
- To evaluate the impact of a mobile-first website redesign on user engagement and help-seeking behaviors.
- To identify best practices for digital outreach in suicide prevention for military populations.
Main Methods:
- Implemented a mobile-first strategy and responsive design for the Real Warriors Campaign website.
- Conducted usability testing with service members to inform website innovations.
- Analyzed website traffic and user actions for the 6 months before and after the redesign.
Main Results:
- Significant increases observed in new mobile users, mobile page views, and social media referrals post-redesign.
- Notable rise in help-seeking actions, including use of referral links, live chat, and crisis hotlines via one-click banners.
- 200 individuals accessed crisis phone lines directly through the new mobile features.
Conclusions:
- Mobile-first design and usability testing are effective strategies for enhancing digital public health campaigns.
- Optimizing online presence and ensuring mobile compatibility are vital for reaching at-risk populations for suicide prevention.
- Integrating social media outreach with website resources amplifies campaign effectiveness.
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