Watch Out for the Bull! Farmer Risk Perception and Decision-Making in Livestock Handling Scenarios.

Ilinca Tone1, Amy Irwin1

  • 1Applied Psychology and Human Factors Group, School of Psychology, William Guild Building, University of Aberdeen, Aberdeen, AB24 3FX, UK.

Summary

Farmers perceive stress and fatigue as low risks when handling livestock. Focusing safety messages on farmer priorities, like animal welfare, can improve accident prevention strategies.

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