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Published on: May 19, 2015
Suppression, resolve, and habit in everyday financial behaviour
1Department of Psychology, Washington Singer Laboratories, University of Exeter, ExeterEX4 4QG, UK. s.e.g.lea@exeter.ac.uk.
Abstract:
Everyday financial behaviour involves inter-temporal choices, between saving, spending, and debt. Consumers do not always take these decisions to their best advantage. Ainslie's analysis of the means to willpower as suppression, resolve, and habit is potentially applicable to understanding and improving the decisions that consumers make. Some relevant research on these topics exists, and it is briefly reviewed here.
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