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Updated: Nov 8, 2025

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Willpower is overrated
Michael Inzlicht1, Malte Friese2
1Department of Psychology, University of Toronto, Toronto, OntarioM1C 1A4, Canadamichael.inzlicht@utoronto.ca; www.michaelinzlicht.com.
Abstract:
Any analysis of self-regulation that focuses solely on willpower in conflict-laden situations is insufficient. Research makes clear that the best way to reach one's goal is not to resist temptations but to avoid temptations before they arrive; it further suggests that willpower is fragile and not to be relied on; and that the best self-regulators engage in willpower remarkably seldom.
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