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Area of Science:

  • Cognitive Linguistics
  • Political Psychology
  • Public Health Communication

Background:

  • Conceptual metaphors, such as framing COVID-19 as a war, can influence public perception and policy support.
  • Previous research suggests metaphorical framing impacts reasoning, but recent studies question the universality of this effect.
  • Understanding the conditions under which metaphors influence public reasoning is crucial for effective health communication.

Purpose of the Study:

  • To investigate whether framing the COVID-19 pandemic as a war influences public reasoning and policy preferences.
  • To examine the role of socio-political variables in moderating the effect of the war metaphor on pandemic conceptualization.
  • To contribute to the debate on the conditions influencing metaphorical framing effects in public discourse.

Main Methods:

  • Survey-based experimental design presenting the COVID-19 pandemic using a war metaphor.
  • Analysis of participants' reasoning and policy preferences based on metaphorical framing.
  • Statistical examination of the influence of individual variables (political orientation, information sources) on metaphor acceptance.

Main Results:

  • The metaphorical framing of COVID-19 as a war did not universally affect participants' reasoning by default.
  • Participants' political orientation significantly moderated the impact of the war metaphor.
  • Reliance on independent sources of information correlated with greater susceptibility to the war metaphor's influence.

Conclusions:

  • The impact of the COVID-19 war metaphor is contingent on individual socio-political factors, not a default cognitive outcome.
  • Right-wing individuals and those using independent information sources were more influenced by the war metaphor, showing a preference for bellicose policy options.
  • Future research should explore the specific conditions and individual differences that mediate metaphorical framing effects in public health crises.