Does International Travel Frequency Affect COVID-19 Biosecurity Behavior in the United States?
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View abstract on PubMed
Summary
This summary is machine-generated.Travel frequency impacts tourist biosecurity behavior. Low-frequency international travelers exhibit the most responsible COVID-19 biosecurity practices, influenced by attitudes and social norms.
Area Of Science
- Behavioral Science
- Public Health
- Tourism Management
Background
- High-quality biosecurity is crucial for resuming international tourism.
- Understanding tourist behavior is vital for effective health communication during pandemics like COVID-19.
- Travel frequency is a key factor in segmentation for health-related consumer behavior due to exposure risks.
Purpose Of The Study
- To test a conceptual model using Value-Attitude-Behavior theory on US travelers.
- To determine if international travel frequency influences COVID-19 related biosecurity behavior.
- To provide insights into international travel consumer biosecurity practices and behavior.
Main Methods
- A conceptual model was constructed and tested using Value-Attitude-Behavior theory.
- Data were collected via an online survey from 395 US respondents who traveled internationally within five years.
- Partial least squares-structural equation modeling (PLS-SEM) with multi-group analysis was employed.
Main Results
- Travel frequency significantly affects biosecurity behavior.
- High travel frequency (≥8 trips) showed the strongest influence of values on attitudes and norms.
- Low travel frequency (1-3 trips) demonstrated the highest predictive power for biosecurity behaviors, driven by attitudes and social norms.
Conclusions
- International travel frequency influences biosecurity values, attitudes, norms, and behaviors.
- Low-frequency travelers are more likely to exhibit responsible COVID-19 biosecurity behavior.
- Market segmentation based on travel frequency can enhance the efficacy of health advice for international tourists.
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