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Multiple social network influences can generate unexpected environmental outcomes.
J Yletyinen1,2, G L W Perry3, P Stahlmann-Brown4
1University of Canterbury, School of Biological Sciences, Private Bag 4800, Christchurch, 8140, New Zealand. yletyinenj@landcareresearch.co.nz.
Scientific Reports
|May 8, 2021
Summary
Social networks critically influence environmental outcomes by amplifying conservation behaviors through synergistic or antagonistic interactions. Understanding these social-ecological feedbacks is key to successful environmental interventions.
Area of Science:
- Environmental Science
- Social Science
- Ecology
Background:
- Social-ecological systems are complex and adaptive, with decision-makers responding to social and environmental changes.
- The interaction between social influences and environmental feedbacks in generating environmental outcomes is not well understood.
Purpose of the Study:
- To investigate how social influences interact within social networks to affect environmental outcomes.
- To analyze the role of social feedbacks in collective behavior for conservation.
Main Methods:
- Utilized national-scale survey data.
- Employed a social-ecological agent-based model focused on voluntary private land conservation.
Main Results:
- Social influences can act synergistically or antagonistically, amplifying behavior spread through multiple mechanisms.
- Information exchange in social networks can indirectly influence isolated individuals via environmental change.
- The interplay of social influences explains the success or failure of conservation efforts.
Conclusions:
- Social networks are not 'closed systems' in environmental contexts.
- Environmental intervention outcomes depend on feedbacks between the environment and social system components.
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