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Broadcasters' Leadership Traits and Audiences' Loyalty With the Moderating Role of Self-Construal: An Exploratory

Yidan Huang1, Yi Hsuan Lee2, Gin Chang2

  • 1Business School, Huaqiao University, Quanzhou, China.

Frontiers in Psychology
|May 10, 2021
PubMed

Keywords:
broadcastercognitive loyaltyconative loyaltyleadershiplive streaming platformself-construal

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