Embodied power: Specific facial muscles automatically respond to power-related information processing

Derived from embodiment approaches, we tested the assumption that specific facial muscle contractions are simulated upon the categorization of power-related words. For this, we used an interference task that required participants to categorize trait adjectives according to their underlying power. Response latencies of contractions of either the corrugator supercilii (pulls the eyebrows together) or the depressor anguli oris muscle (pulls the corners of the mouth downwards) were assessed. In two experiments, we expected and found that the speed of facial responses crucially depends on whether a high power or low power adjective was categorized. More precisely, corrugator responses were faster to high power adjectives whereas depressor responses were faster to low power adjectives. These findings support the assumption that the meaning of power is at least partially grounded in motor representations underlying specific facial expressions.