Updated: Jul 20, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Daniel Gorman1, Simon Hoermann2, Robert W Lindeman1
1Human Interface Technology, Lab NZ, University of Canterbury, Christchurch, New Zealand.
Virtual Reality (VR) classrooms offer immersive learning experiences, enhancing student motivation and engagement in remote education. This study shows VR is a fun and effective tool for practical skills, like cooking, in schools.
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