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Joaquín Alejandro Marrón-Ponce1, Ana Cecilia Fernández-Gaxiola2, Carlos Cruz-Casarrubias3

  • 1Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública. Cuernavaca, Morelos, México. joaquin.marron@hotmail.com.

Salud Publica De Mexico
|May 13, 2021
PubMed
Summary

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This summary is machine-generated.

Most processed wheat and corn products (APTM) are unhealthy, especially in lower socioeconomic areas. Advertising strategies significantly promote these unhealthy foods in all socioeconomic areas.

Area of Science:

  • Nutrition Science
  • Public Health
  • Marketing Research

Background:

  • Processed wheat and corn products (APTM) are widely consumed.
  • Nutritional profiles and marketing strategies of APTM may influence purchasing decisions.
  • Disparities in access to healthy food options exist across socioeconomic levels.

Purpose of the Study:

  • To evaluate the association between the nutritional profile and advertising strategies of processed wheat and corn products (APTM).
  • To compare the availability and marketing of APTM in low versus high socioeconomic areas in Mexico City.

Main Methods:

  • Nutritional content and advertising types for 12 APTM categories were collected.
  • Data were gathered from 58 retail locations in low and high socioeconomic zones.

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  • Statistical analysis identified significant associations between nutritional quality and advertising tactics.

    • Main Results:

    • Only 8.5% (low NSE) and 10.7% (high NSE) of APTM were classified as healthy.
    • Healthy options were limited, except for flours (~30%) and pastas (~95%).
    • Unhealthy APTM utilized significant advertising: characters (28.3–31.9%), promotions (46.5–50.1%), and claims (38.2–41.3%), with significant associations (p<0.001) in both socioeconomic areas.

    Conclusions:

    • The majority of available APTM are unhealthy, with greater availability in lower socioeconomic areas.
    • Advertising strategies are extensively used for unhealthy APTM in both socioeconomic strata.
    • Interventions are needed to address the marketing of unhealthy processed foods, particularly in vulnerable populations.