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The Privacy Mismatch: Evolved Intuitions in a Digital World
Azim Shariff1, Joe Green2, William Jettinghoff1
1Department of Psychology, University of British Columbia.
Abstract:
Although people report grave concern over their data privacy, they take little care to protect it. We suggest that this privacy paradox can be understood in part as the consequence of an evolutionary mismatch: Privacy intuitions evolved in an environment that was radically different from the one found online. This evolved privacy psychology leaves people disconnected from the consequence of online privacy threats.
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