Related Experiment Video
Updated: Nov 5, 2025

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning
Published on: January 29, 2020
How do sentiments affect virality on Twitter?
Salud María Jiménez-Zafra1, Antonio José Sáez-Castillo2, Antonio Conde-Sánchez2
1SINAI Department of Computer Science, CEATIC, Universidad de Jaén, Campus Las Lagunillas s/n, Jaén 23071, Spain.
Abstract:
Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accurate to deal with virality. We focus on the Spanish political situation during the pseudo-referendum held in Catalonia on 1 October 2017. We have found that the use of negativity in a tweet increases the probability of retweeting and that iSOL lexicon is the one that better determines the relationship between polarity and virality.
Related Concept Videos
Role of Emotions in Social Life
Factors Influencing Attraction IV: Reciprocity
Role of Affect in Interpersonal Attraction
Social Proof
Viral Mutations
Factors Influencing Attraction V: Social Skills

