Regular sports services: Dataset of demographic, frequency and service level agreement

This article describes a dataset of different services acquired by users during the period in which they are active in a sports facility as well as their behavior in terms of frequency of the sport facility itself and the type of classes they prefer to attend. Each observation in the dataset corresponds to one user, including the features of subscriptions and frequency. Data were collected between June 1st 2014 and October 31st 2019 from a database of an ERP solution operating in a sports facility in Lisbon, Portugal. From this database, it was possible to perform operations of extraction, transformation and loading into the dataset. The dataset with real data can be useful for research in areas such as customer retention, machine learning, marketing, actionable knowledge and others. Although we present real data from users of a sports facility, in order to comply the GDPR legislation, the attributes that could identify the users were removed making the data anonymized.