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Consumer Views on Using Digital Data for COVID-19 Control in the United States
David Grande1,2, Nandita Mitra3, Xochitl Luna Marti2
1Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia.
JAMA Network Open
|May 19, 2021
Summary
US adults showed low approval for using digital tools to control COVID-19 spread, with privacy concerns being a major factor. Support varied by data source and political affiliation, highlighting the need for public trust in digital health strategies.
Area of Science:
- Public Health
- Health Informatics
- Survey Research
Background:
- Controlling COVID-19 transmission is a global health priority.
- Consumer digital tools offer potential for disease control but raise privacy issues.
Purpose of the Study:
- To assess US adults' acceptance of using digital information for COVID-19 control.
- To identify factors influencing approval of digital data use in public health.
Main Methods:
- A cross-sectional survey of 6284 US adults was conducted in July 2020.
- Respondents rated acceptance of digital data use in 9 COVID-19 control scenarios.
- Multivariable linear regression analyzed factors associated with support.
Main Results:
- Overall approval for digital data use in COVID-19 control was low (28%-43%).
- Support varied significantly by data source (e.g., smartphone vs. social media) and political ideology (conservatives and moderates showed less support).
- Racial and ethnic minority groups expressed higher support compared to White, non-Hispanic respondents.
Conclusions:
- Many US adults are hesitant about using personal digital information for COVID-19 mitigation.
- Building public trust and employing diverse strategies are crucial for adopting digital health tools like contact tracing applications in pandemics.
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