Developing sugar-sweetened beverage warning labels for young adults.
Jennifer Falbe1, Astrid Montuclard1, Alina Engelman2
1Human Development and Family Studies Program, Department of Human Ecology, UC Davis, Davis, CA 95616, USA.
Public Health Nutrition
|May 21, 2021
Summary
Developing effective sugar-sweetened beverage (SSB) warning labels requires input from consumers. Loss-frame text with attribution, red/yellow colors, and icons showing sugar content are promising elements for SSB warning labels.
Area of Science:
- Public Health
- Behavioral Science
- Nutrition Science
Background:
- Qualitative research on sugar-sweetened beverage (SSB) warning labels involving end-users is limited.
- Developing effective warning labels requires understanding consumer perceptions and preferences.
Purpose of the Study:
- To identify effective elements for SSB warning labels by involving young adult consumers.
- To inform future testing of SSB warning labels in policy and institutional settings.
Main Methods:
- A mixed-methods approach was used, including ten focus groups, a design task, and a survey.
- Participants (n=86 young adult SSB consumers) evaluated mock-ups of SSB warning labels with varying text, color, and icon designs.
Main Results:
- The most effective elements identified were loss-frame text with attribution, yellow/red background colors, and accompanying icons.
- Preferred icons included visual representations of sugar content or comparisons to recommended limits.
- Participants supported the implementation of SSB warning labels in university settings and on beverage containers.
Conclusions:
- Loss-frame text with credible attribution, specific color schemes (yellow/red), and icons show potential for enhancing SSB warning label effectiveness.
- These elements warrant further investigation and testing in real-world settings to reduce SSB consumption.
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