A question of identity.

Area of Science:

• Healthcare Management
• Patient Experience
• Nursing Practice

Background:

• The practice of addressing patients by their preferred name is a fundamental aspect of respectful care.
• Studies indicate that using preferred names can enhance patient-provider relationships and trust.
• Hospital protocols often focus on clinical efficiency, sometimes overlooking personalized patient interactions.

Purpose of the Study:

• To explore the implementation and impact of a project focused on consistently using patients' preferred names.
• To highlight the significance of this practice in improving patient satisfaction and dignity.
• To provide insights for healthcare professionals on adopting patient-centered communication strategies.

Main Methods:

• A reflective account of a project implemented at Oxford University Hospitals.
• Qualitative analysis of the project's perceived successes and challenges.
• Focus on the practical aspects of changing established communication norms.

Main Results:

• The project, though simple, yielded significant positive outcomes in patient perception.
• Addressing patients by their preferred name was found to be a key factor in patient comfort and feeling valued.
• Challenges included staff training and consistent application across different departments.

Conclusions:

• Implementing a 'preferred name' policy is a low-cost, high-impact intervention in healthcare.
• This practice is crucial for fostering a more compassionate and patient-centered healthcare environment.
• Further research could quantify the impact on clinical outcomes and patient retention.