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Death-Related Status Consumption: Scale Development and Validation.

Hakan Cengiz1, Omer Torlak2

  • 1Department of Marketing and Production Management, Faculty of Business, 175170Karabuk University, Turkey.

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Summary

Researchers developed a new scale to measure death-related status consumption, addressing a gap in understanding how people consume death. The Death-Related Status Consumption (DRSC) scale has three dimensions: conspicuousness, planning, and showing respect.

Keywords:
deathfuneral consumerfuneral servicesscale developmentstatus consumption

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Area of Science:

  • Consumer Behavior
  • Sociology of Death
  • Psychology

Background:

  • The consumption aspect of death is widely discussed but lacks a standardized measurement tool.
  • Existing literature highlights the need for a scale to quantify death-related status consumption.

Purpose of the Study:

  • To develop and validate a domain-specific scale for measuring death-related status consumption (DRSC).
  • To identify the core dimensions underlying the consumption of death-related status.

Main Methods:

  • Four studies were conducted with a total of 1,302 participants, including students and adults.
  • The studies employed cross-cultural samples from Turkey, the U.S., and diverse cultural backgrounds.
  • Scale development involved assessing internal consistency and validity.

Main Results:

  • The Death-Related Status Consumption (DRSC) scale was successfully developed.
  • Three key dimensions emerged: conspicuousness, planning, and showing respect.
  • The DRSC scale demonstrated good internal consistency and cross-cultural validity.

Conclusions:

  • The newly developed DRSC scale provides a valuable tool for researchers studying death consumption.
  • The findings contribute to a deeper understanding of how individuals engage with and consume aspects related to death.
  • The scale's cross-cultural validity supports its use in diverse global contexts.