Related Experiment Video
Updated: Nov 4, 2025

Facilitating the Analysis of Immunological Data with Visual Analytic Techniques
Published on: January 2, 2011
Flow Immersive: A Multiuser, Multidimensional, Multiplatform Interactive Covid-19 Data Visualization Tool
Michael DiBenigno1, Mehmet Kosa2, Mina C Johnson-Glenberg2
1Flow Immersive, Mountain View, CA, United States.
Abstract:
Covid-19 has prompted a surge of data visualizations that have been published for public consumption, yet, many have not had broad appeal or may have not been well-understood by laypeople. A data storytelling platform called Flow Immersive has been created to successfully engage both laypeople and experts in understanding complex information. This tool integrates emerging technologies [e.g., augmented reality (AR) and virtual reality (VR)] with a multiplatform, multiuser publishing approach. From October 2020 to December 2020, Flow's Covid-19 AR videos captured 9 million (9,000,000) views, and have been used in multiple professional presentations. This paper documents the journey from development to deployment, and some user feedback which all led to breakthroughs in scalability and higher levels of engagement.
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