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Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to

Dandan Dong1, Haider Ali Malik2, Yaoping Liu3,4

  • 1School of Journalism and Communication, Nanjing University, Nanjing, China.

Frontiers in Psychology
|May 31, 2021
PubMed

Keywords:
e-businessentrepreneurshiponline purchase intentionorganizational sustainabilityperceived riskpurchase intentionssocial media

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