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Related Experiment Video

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Creating Objects and Object Categories for Studying Perception and Perceptual Learning
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A Product Shape Design and Evaluation Model Based on Morphology Preference and Macroscopic Shape Information.

Peng Lu1, Shih-Wen Hsiao1, Fan Wu1

  • 1Department of Industrial Design, National Cheng Kung University, Tainan 70101, Taiwan.

Entropy (Basel, Switzerland)
|June 2, 2021
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Summary

This study introduces a product form design model using three sub-evaluation methods to understand consumer preferences. The model effectively confirms design applicability by analyzing shape elements and combinations.

Keywords:
aestheticsdesign methodsevaluationproduct designquadratic curvature entropy

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Area of Science:

  • Product Design
  • Consumer Behavior
  • Data Analysis

Background:

  • Understanding consumer preferences is crucial for successful product design.
  • Existing evaluation methods may not fully capture nuanced preferences.
  • A systematic approach is needed to integrate design elements with consumer desires.

Purpose of the Study:

  • To propose a novel product form design and evaluation model.
  • To enable designers to effectively grasp consumer preferences.
  • To validate the consistency and applicability of the proposed evaluation systems.

Main Methods:

  • Deconstructing product forms into shape elements and creating a morphological chart.
  • Prioritizing shape elements using the fuzzy analytical hierarchy process (FAHP).
  • Evaluating selected combinations via fuzzy comprehensive evaluation (I), preference questionnaires (II), and quadratic curvature entropy (III).

Main Results:

  • The fuzzy analytical hierarchy process successfully identified priority shape elements.
  • Selected design combinations were systematically evaluated using three distinct sub-models.
  • Analysis confirmed consistency across the fuzzy comprehensive evaluation, preference questionnaire, and quadratic curvature entropy methods.

Conclusions:

  • The proposed product form design and evaluation model is applicable and effective.
  • The three sub-evaluation systems demonstrate consistency, validating the model's reliability.
  • This approach provides designers with a robust tool for aligning product forms with consumer preferences.