Quantifying audio visual alcohol imagery in popular Indian films: a content analysis

Rohith Bhagawath1, Muralidhar M Kulkarni1, John Britton2

  • 1Community Medicine, Kasturba Medical College, Manipal Academy of Higher Education, Manipal, Karnataka, India.

BMJ Open
|June 3, 2021
PubMed
Summary

Nearly all popular Indian films feature alcohol imagery, regardless of age or language rating. This pervasive content poses a risk to young people, highlighting the need for stricter regulations on alcohol depiction in media.

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