What factors underlie attitudes regarding protective mask use during the COVID-19 pandemic?

Two studies examine psychological and demographic factors that predict attitudes toward mask-wearing during the COVID-19 pandemic. These studies differentiate pro-mask from anti-mask attitudes. Political conservatism, younger age, and gender predicted anti-mask attitudes but were unrelated to pro-mask attitudes. Psychological reactance was associated with anti-mask attitudes, over and above demographic variables. Empathy, trust in healthcare professionals, and perceived normativity of mask wearing were associated with pro-mask attitudes, over and above demographic variables. These studies suggest that demographic variables such as political orientation and age are associated with anti-mask but not pro-mask attitudes, but also that psychological factors differentially predict anti- and pro-mask attitudes over and above demographic factors.