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Using Generative Art to Convey Past and Future Climate Transitions
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Shifting consumer behavior to address climate change.

Rishad Habib1, Katherine White1, David J Hardisty1

  • 1Marketing and Behavioural Science Division, Sauder School of Business, University of British Columbia, Vancouver BC, V6T 1Z2, Canada.

Current Opinion in Psychology
|June 8, 2021
PubMed
Summary
This summary is machine-generated.

This review explores how to change consumer behavior for climate benefits. Strategies leveraging social influence, habit formation, individual identity, emotions, and tangible feedback effectively drive pro-environmental actions.

Keywords:
Behavior changeClimate changeConsumer behaviorFeelingsHabitIndividual selfSocial influenceSustainabilityTangibility

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Area of Science:

  • Behavioral Science
  • Environmental Psychology
  • Climate Change Mitigation

Background:

  • Growing need for effective consumer behavior change strategies to address climate change.
  • Focus on interventions that measure actual behavioral outcomes.

Purpose of the Study:

  • To review and organize recent research on consumer behavior change for climate impact.
  • To categorize strategies using the SHIFT framework, focusing on psychological factors.

Main Methods:

  • Systematic review of recent articles on consumer behavior change.
  • Focus on studies employing experimental interventions and measuring actual behaviors.
  • Organization of findings using the SHIFT framework (Social influence, Habit, Individual self, Feelings and cognition, Tangibility).

Main Results:

  • Social influence: Communicating peer actions (e.g., plant-based diets) increased meatless meal orders.
  • Habit: Collaborative efforts fostered new practices, reducing food waste.
  • Individual self: Group composition (e.g., gender parity) enhanced resource conservation.
  • Feelings and cognition: Anticipated guilt steered choices towards ethical products.
  • Tangibility: Concrete future representations improved recycling behavior.

Conclusions:

  • The SHIFT framework provides a robust structure for understanding and designing effective behavior change interventions.
  • Psychological factors are key drivers for promoting sustainable consumer behaviors.
  • Experimental interventions measuring actual behavior are crucial for validating climate-friendly strategies.