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Published on: November 9, 2019
Pay-to-Win Gaming and its Interrelation with Gambling: Findings from a Representative Population Sample
Fred Steinmetz1, Ingo Fiedler2,3, Marc von Meduna2
1Faculty of Business, Economics and Social Sciences, Universität Hamburg, Von-Melle-Park 5, 20146, Hamburg, Germany. fred.steinmetz@uni-hamburg.de.
Pay-to-Win (P2W) gaming involves unlimited in-game payments, potentially leading to problematic behaviors similar to gambling. This study reveals P2W gamers are drawn to gambling, with high engagement in one affecting involvement in the other.
Area of Science:
- Psychology
- Behavioral Economics
- Digital Media Studies
Background:
- Pay-to-Win (P2W) gaming allows players to pay for in-game advantages, with unlimited payment frequency and value.
- P2W mechanics share similarities with gambling, potentially fostering problematic behavioral patterns.
- Understanding the overlap between P2W gaming and gambling is crucial for player well-being and game design ethics.
Purpose of the Study:
- To analyze the demographic and socio-economic profiles of P2W gamers, heavy P2W users, and gamers who also gamble.
- To assess motives behind P2W payments and examine gambling participation, frequency, and spending among P2W gamers.
- To investigate the predictive relationship between P2W gaming behaviors (participation, payment frequency, problematic behavior) and gambling, and vice versa.
Main Methods:
- A large-scale survey of 46,136 adult internet users in Germany.
- Analysis of demographic and socio-economic data of P2W gamers and gamblers.
- Statistical testing to assess the predictive power of P2W engagement on gambling behavior and vice versa.
Main Results:
- P2W gamers represent a distinct consumer group with a notable propensity for gambling.
- High engagement and problematic behaviors in P2W gaming correlate with increased involvement in gambling.
- Recurring payment facilitation is a common characteristic shared by both P2W gaming and gambling activities.
Conclusions:
- P2W gaming and gambling share common psychological mechanisms, particularly concerning recurring payments and potential for problematic engagement.
- Interventions and responsible design practices should consider the interconnectedness of P2W gaming and gambling behaviors.
- Further research is warranted to explore the long-term implications of P2W mechanics on player behavior and well-being.
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