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Related Experiment Video

Updated: Nov 2, 2025

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
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Judging me and you: Task design modulates self-prioritization.

Marius Golubickis1, C Neil Macrae2

  • 1School of Psychology, University of Plymouth, Plymouth, England, UK.

Acta Psychologica
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PubMed
Summary

Self-relevance speeds up information processing, but this self-prioritization effect can be reduced. Blocking stimuli by relevance (self vs. friend) decreased self-prioritization compared to intermixing them.

Keywords:
Blocked vs. mixedSelf-prioritizationSelf-relevanceSocial cognitionTask design

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Social Cognition

Background:

  • Self-relevant information processing demonstrates enhanced speed and accuracy, known as the self-prioritization effect.
  • Previous research has investigated the boundary conditions and potential attenuation of this self-prioritization effect.

Purpose of the Study:

  • To investigate how task design elements modulate the self-prioritization effect.
  • To determine if blocking stimulus presentation influences the advantages of self-relevance.

Main Methods:

  • Two experiments utilized a standard shape-label matching task.
  • Stimulus presentation was manipulated by either blocking (Experiment 1 & 2) or intermixing (Experiment 1 & 2) self- and friend-relevant items.

Main Results:

  • Self-prioritization was significantly reduced when stimuli were presented in blocked arrangements compared to intermixed arrangements.
  • This modulation occurred in both simultaneous and sequential task versions.

Conclusions:

  • The self-prioritization effect is robust but sensitive to variations in task design.
  • Blocking stimulus presentation is a key factor that can attenuate the self-prioritization advantage.