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Hearing aid acquisition and ownership: what can we learn from online consumer reviews?
Rebecca J Bennett1,2, De Wet Swanepoel1,2,3, Pierre Ratinaud4
1Ear Science Institute Australia, Subiaco, Australia.
Objective:
To explore the publicised opinions of consumers actively participating in online hearing aid reviews.
Design:
A retrospective design examining data generated from an online consumer review website (www.HearingTracker.com). Qualitative data (open text responses) were analysed using the open source automated topic modelling software IRaMuTeQ (http://www.iramuteq.org/) to identify themes. Outputs were compared with quantitative data from the consumer reviews (short response questions exploring hearing aid performance and benefit, and some meta-data such as hearing aid brand and years of hearing aid ownership).
Study Sample:
1378 online consumer hearing aid reviews.
Results:
Six clusters within two domains were identified. The domain Device Acquisition included three clusters: Finding the right provider, device and price-point; Selecting a hearing aid to suit the hearing loss; Attaining physical fit and device management skills. The domain Device Use included three clusters: Smartphone streaming to hearing aids; Hearing aid adjustment using smartphone; and Hearing in noise.
Conclusions:
Although online hearing aid consumers indicate positive performance on multiple-choice questions relating to hearing aid performance and benefit, their online reviews describe a number of barriers limiting their success. Hearing healthcare clinicians must employ a personalised approach to audiological rehabilitation to ensure individual clients' needs are met.
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