When novelty prevails on familiarity: Visual biases for child versus infant faces in 3.5- to 12-month-olds

The current study examined the influence of everyday perceptual experience with infant and child faces on the shaping of visual biases for faces in 3.5-, 6-, 9-, and 12-month-old infants. In Experiment 1, infants were presented with pairs of photographs of unfamiliar child and infant faces. Four groups with differential experience with infant and child faces were composed from parents' reports of daily exposure with infants and children (no experience, infant face experience, child face experience, and both infant and child face experience) to assess influence of experience on face preferences. Results showed that infants from all age groups displayed a bias for the novel category of faces in relation to their previous exposure to infant and child faces. In Experiment 2, this pattern of visual attention was reversed in infants presented with pictures of personally familiar child faces (i.e., older siblings) compared with unfamiliar infant faces, especially in older infants. These results suggest that allocation of attention for novelty can supersede familiarity biases for faces depending on experience and highlight that multiple factors drive infant visual behavior in responding to the social world.