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Communication01:03

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Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
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Making it personal: science communication for the masses.

William J Sullivan1, Steffanie A Strathdee2, Peter J Hotez3

  • 1Department of Pharmacology and Toxicology, Indiana University School of Medicine, Indiana, IN, USA.

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|June 20, 2021
PubMed
Summary
This summary is machine-generated.

Scientists are writing accessible books using personal stories to combat rising antiscience sentiments and boost public scientific literacy. This approach aims to reach audiences who typically avoid science-related content, fostering broader understanding and engagement.

Keywords:
narrativescience and societyscience booksscience communicationwriting

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Area of Science:

  • Public Health Communication
  • Science Education

Background:

  • Rising antiscience sentiments pose a threat to societal health and progress.
  • Increased public engagement by scientists is crucial to address this challenge.

Purpose of the Study:

  • To describe a novel approach for enhancing scientific literacy.
  • To reach audiences not typically engaged with science literature.

Main Methods:

  • Developing accessible books incorporating personal narratives.
  • Utilizing storytelling as a medium for science communication.

Main Results:

  • The approach facilitates the spread of scientific literacy.
  • Personal stories increase accessibility for non-traditional science readers.

Conclusions:

  • Accessible, story-driven books are an effective tool against antiscience.
  • Engaging the public through relatable narratives can improve science understanding.