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Updated: Oct 31, 2025

Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
Social marketing and behavioral change
Dodu Gheorghe Petrescu1, Laura Carina Tribus2, Raluca Raducu1
1Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.
Abstract:
Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change.
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