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Healthy Food on Instagram Social Network: Vegan, Homemade and Clean Eating
Ladislav Pilař1, Lucie Kvasničková Stanislavská1, Roman Kvasnička2
1Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic.
Nutrients
|July 2, 2021
Summary
Social media analysis reveals that young people associate healthy food with fitness, weight loss, and plant-based diets. This understanding can help predict future dietary trends among adolescents.
Area of Science:
- Digital Communication
- Adolescent Health
- Nutritional Science
Background:
- Social media platforms are integral to daily life, creating extensive digital footprints.
- Understanding online communication is key to grasping user values, attitudes, and behaviors.
- Social networking site use significantly impacts adolescent eating behaviors.
Purpose of the Study:
- To analyze Instagram content related to healthy food.
- To identify key themes and communities discussing healthy food on Instagram.
- To understand how adolescents express views on healthy eating via social media.
Main Methods:
- Utilized hashtag and community analysis of 2,045,653 Instagram messages.
- Data sourced from 427,936 individual users.
- Focused on the 10-24 age group, aligning with the World Health Organization's definition of adolescents.
Main Results:
- Healthy food is predominantly linked to healthy lifestyle, fitness, weight loss, and dieting.
- Specific food types frequently mentioned include Vegan, Homemade, Clean, and Plant-based options.
- Users most associate healthy food with a healthy lifestyle, fitness, weight loss, and diet.
Conclusions:
- Adolescents' perceptions of healthy food on Instagram center on lifestyle and specific dietary choices.
- Social media influences adolescent behavior, suggesting potential for predicting future dietary associations.
- Instagram analysis provides valuable insights into young people's engagement with healthy food concepts.
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