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Professional Versus Self-Applied Makeup: Do Makeup Artists Add Value?

Carlota Batres1,2, Aurélie Porcheron2, Sandra Courrèges3,2

  • 13507Gettysburg College, United States; Franklin & Marshall College, United States.

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Summary
This summary is machine-generated.

Professional makeup application enhances perceived attractiveness, femininity, and status compared to self-applied makeup. This study highlights the superior impact of expert makeup artistry on facial perception.

Keywords:
cosmeticsface perceptionpersonal decorationphysical attractionvisual perception

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Area of Science:

  • Psychology
  • Human Perception
  • Social Psychology

Background:

  • Previous research on makeup perception primarily used professionally applied makeup.
  • The effectiveness of self-applied versus professionally applied makeup remains under-investigated.

Purpose of the Study:

  • To test the hypothesis that professional makeup is more effective than self-applied makeup.
  • To investigate the impact of makeup artistry on facial perception.

Main Methods:

  • Controlled photography of target women with no makeup, self-applied makeup, and professionally applied makeup.
  • Participant ratings of attractiveness, femininity, and status for each condition.

Main Results:

  • Faces with professional makeup were rated as more attractive, feminine, and higher in status than those with self-applied makeup.
  • Professional makeup was perceived as heavier and less natural than self-applied makeup.

Conclusions:

  • Professional makeup application significantly enhances perceived attractiveness, femininity, and status.
  • Makeup artistry plays a crucial role in personal decoration and perceived social standing.