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Hope, fear, and consumer behavioral change amid COVID-19: Application of protection motivation theory

Jiyoung Kim1, Kiseol Yang1, Jihye Min1

  • 1College of Merchandising, Hospitality and Tourism University of North Texas Denton TX USA.

International Journal of Consumer Studies
|July 5, 2021
PubMed

Keywords:
COVID‐19behavioral intentionfearhopeprotection motivation theory

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