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Negotiating attachments to plastic.

Lukas Sattlegger1,2

  • 1ISOE - Institute for Social-Ecological Research, Frankfurt, Germany.

Social Studies of Science
|July 6, 2021
PubMed
Summary
This summary is machine-generated.

Reducing plastic wrap in organic wholesale involves more than just substitution. It requires navigating complex human attachments to materials, revealing innovation as a process of both detaching and reattaching.

Keywords:
actor-network theoryattachmentplastic packagingtrans-sequential analysis

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Area of Science:

  • Sociology of Technology
  • Organizational Studies
  • Environmental Sociology

Background:

  • Organic wholesalers face pressure to reduce plastic wrap use.
  • Innovation processes are complex, involving more than simple technological substitution.

Purpose of the Study:

  • To analyze the socio-technical dynamics of an innovation aimed at reducing plastic wrap in an organic wholesale setting.
  • To explore how human attachments to objects influence innovation processes.

Main Methods:

  • Ethnographic research in a German organic wholesale office and warehouse.
  • Trans-sequential analysis of an innovation process.
  • Application of actor-network theory and sociology of attachment.

Main Results:

  • Substitution of plastic wrap is a precarious negotiation of attachments to plastic.
  • Innovation involves a dynamic interplay between the persistence and problematization of plastic wrap.
  • The process included problematization, mobilization of alternatives, resistance, enforcement of reusable strings, and retrospection.

Conclusions:

  • Innovation is not just about technology but negotiating human-object attachments within socio-technical systems.
  • 'Getting rid of something' is imperfect; withdrawing involves both detaching and attaching, creating new constraints.