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Using Application Programming Interfaces (APIs) to Access Google Data and Gain Insights Into Searches on Birth
Ndola Prata1, Karen Weidert1, Anne Zepecki2
1Bixby Center for Population, Health and Sustainability, School of Public Health, University of California, Berkeley, Berkeley, CA, United States.
Journal of Medical Internet Research
|July 13, 2021
Summary
Online searches for birth control reveal diverse interests across the US, with Mississippi showing a primary focus on birth control pills. Understanding these search trends can improve public health messaging.
Area of Science:
- Digital Health
- Reproductive Health
- Public Health
Background:
- Online health information seeking is prevalent, with a significant portion of users starting queries on search engines.
- Women's reproductive health information is a common online search topic.
- Specific search interests and concerns regarding birth control online remain largely unexamined in the US.
Purpose of the Study:
- To identify and compare top Google search terms for birth control in Louisiana, Mississippi, and the broader United States.
- To analyze the evolution of birth control search trends over time (2014-2018).
- To investigate regional variations in birth control search interest within states.
Main Methods:
- Utilized Google Trends and Google Health Trends APIs to access birth control search data from 2014-2018.
- Focused analysis on 2017 and 2018 data, with trend analysis from 2014-2018.
- Employed Google Health Trends API for relative search frequency comparisons across Louisiana, Mississippi, and the US, including Designated Marketing Area (DMA) level analysis.
Main Results:
- Searches for "birth control" in Louisiana and the US indicated diverse method interests, contrasting with Mississippi's focus on birth control pills.
- Birth control pills were the most searched-for method across all locations (US, Louisiana, Mississippi) from 2014-2018.
- Regional analysis revealed variations in birth control search traffic within Louisiana and Mississippi.
Conclusions:
- The internet serves as a significant source for birth control information.
- Analyzing popular Google search queries can inform family planning discussions and public health campaigns.
- Understanding regional search patterns enhances the effectiveness of targeted birth control messaging.
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