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Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On-Not Even When Moderating

Daniel J O'Keefe1, Hans Hoeken2

  • 1Department of Communication Studies, Northwestern University, Evanston, IL, United States.

Frontiers in Psychology
|July 16, 2021
PubMed

Keywords:
behavior changemessage designmessage variablesmessage variationsmeta-analysispersuasionpersuasive communicationprediction intervals

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