Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Conditioned Taste Aversion01:14

Conditioned Taste Aversion

293
Conditioned taste aversion, also known as sauce béarnaise syndrome, is a phenomenon in which an individual develops an aversion to a certain food taste following a negative experience, typically illness. This form of aversion is a type of classical conditioning in which the taste of the food (conditioned stimulus, CS) is associated with the experience of illness (unconditioned stimulus, UCS).
A notable characteristic of conditioned taste aversion is that it often requires only a single...
293
Classical Conditioning in Daily Life01:17

Classical Conditioning in Daily Life

1.3K
Classical conditioning, a fundamental principle of associative learning, explains various phenomena observed in daily life, such as fear development, the placebo effect, taste aversion, and drug habituation. These applications demonstrate the profound impact of associative learning on human behavior and physiological responses.
John B. Watson and Rosalie Rayner famously demonstrated the development of fear through classical conditioning in their experiment with Little Albert. They paired the...
1.3K
Classical Conditioning01:18

Classical Conditioning

951
Associative learning, a core principle in behavioral psychology, involves forming connections between events and facilitating learned responses. This concept is vividly illustrated by classical conditioning, a process extensively studied by the Russian physiologist Ivan Pavlov. Pavlov's pioneering research on dogs' digestive systems led to the discovery that behaviors can be learned through association, laying the groundwork for classical conditioning.
Ivan Pavlov observed that dogs...
951
Role of Amygdala in Memory01:16

Role of Amygdala in Memory

541
The amygdala is a small, almond-shaped structure responsible for processing and storing memories, particularly those linked to emotions like fear and stress. It plays an essential role in the brain's response to emotionally significant events and often enhances memory formation by triggering stress hormone release. The amygdala is vital for encoding and retrieving memories associated with fear or stress, a process that is adaptive by helping organisms avoid dangerous situations.
One of the...
541
Principles of Classical Conditioning01:23

Principles of Classical Conditioning

1.3K
Classical conditioning, as described by Ivan Pavlov, is a foundational concept in associative learning, where a neutral stimulus becomes capable of eliciting a conditioned response through association with an unconditioned stimulus. The process of acquisition, where this learning occurs, and the subsequent phenomena of contiguity, contingency, generalization, discrimination, extinction, and spontaneous recovery are crucial for a comprehensive understanding of classical conditioning.
During the...
1.3K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Effects on intrusive memories of playing Tetris with or without simultaneous and deliberate memory recall.

Journal of traumatic stress·2026
Same author

Does future-oriented imagery rescripting increase willingness to carry out a social anxiety-related behavioral experiment? An extended replication.

Journal of behavior therapy and experimental psychiatry·2026
Same author

Investigating the analytical robustness of the social and behavioural sciences.

Nature·2026
Same author

Are fear learning, interpretation bias training and global-local processing related to social anxiety? An individual differences study.

Cognitive behaviour therapy·2026
Same author

Imagery rescripting: New developments special issue editorial.

Behaviour research and therapy·2025
Same author

Data from an International Multi-Centre Study of Statistics and Mathematics Anxieties and Related Variables in University Students (the SMARVUS Dataset).

Journal of open psychology data·2025

Related Experiment Video

Updated: Oct 28, 2025

Extinction Training During the Reconsolidation Window Prevents Recovery of Fear
11:17

Extinction Training During the Reconsolidation Window Prevents Recovery of Fear

Published on: August 24, 2012

35.7K

Does an unconditioned stimulus memory devaluation procedure decrease disgust memories and conditioned disgust?

Gaëtan Mertens1, Eva Anna Maria van Dis2, Angelos-Miltiadis Krypotos3

  • 1Department of Clinical Psychology, Utrecht University, Utrecht, the Netherlands; Department of Medical and Clinical Psychology, Tilburg University, Tilburg, the Netherlands.

Journal of Anxiety Disorders
|July 16, 2021
PubMed
Summary

Researchers explored if devaluing disgust memory could reduce conditioned disgust. While disgust was successfully conditioned, the memory devaluation technique did not significantly diminish it across measures.

Keywords:
ConditioningDisgustExtinctionEye-movementsMemory devaluation

More Related Videos

Fear Incubation Using an Extended Fear-Conditioning Protocol for Rats
13:38

Fear Incubation Using an Extended Fear-Conditioning Protocol for Rats

Published on: August 22, 2020

8.4K
A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
08:05

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers

Published on: January 5, 2018

9.9K

Related Experiment Videos

Last Updated: Oct 28, 2025

Extinction Training During the Reconsolidation Window Prevents Recovery of Fear
11:17

Extinction Training During the Reconsolidation Window Prevents Recovery of Fear

Published on: August 24, 2012

35.7K
Fear Incubation Using an Extended Fear-Conditioning Protocol for Rats
13:38

Fear Incubation Using an Extended Fear-Conditioning Protocol for Rats

Published on: August 22, 2020

8.4K
A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
08:05

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers

Published on: January 5, 2018

9.9K

Area of Science:

  • Psychology
  • Neuroscience
  • Behavioral Science

Background:

  • Disgust can be classically conditioned by pairing neutral stimuli with disgusting ones.
  • Conditioned disgust may maintain fear disorders due to resistance to extinction.
  • Devaluing unconditioned stimulus (US) memory is a potential alternative to extinction.

Purpose of the Study:

  • To investigate the efficacy of US memory devaluation procedures in countering conditioned disgust.
  • To assess if devaluing US memory representations can reduce conditioned disgust responses.

Main Methods:

  • Two laboratory studies conditioned disgust using audio-visual unconditioned stimuli (USs).
  • Memory devaluation involved recalling USs during a taxing eye-movement task or control tasks.
  • Subjective, behavioral, and psychophysiological measures assessed conditioned disgust.

Main Results:

  • Conditioned disgust was successfully acquired in participants.
  • No significant evidence emerged that US memory devaluation reduced conditioned disgust.
  • The devaluation procedure did not modulate disgust memory or responses.

Conclusions:

  • Current US memory devaluation methods may require refinement for countering conditioned disgust.
  • Further research is needed to improve devaluation techniques for clinical applications in fear-related disorders.
  • Findings highlight methodological considerations for disgust conditioning and memory devaluation research.