Drift in policy implementation: Incentives thwarted in a recycling programme.

Shaoqing Bian1, Chibuike K Nduneseokwu1, Changjun Li1

  • 1Sustainable Behaviour Research Group, Department of Environmental Science and Engineering, Fudan University, Shanghai, P.R. China.

Summary

A Shanghai residential recycling program failed because incentives were lost during devolution to community levels. Local implementers focused on key performance indicators (KPIs), which masked the program's ineffectiveness.

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